Not everyone has thousands of dollars to invest in link building. Many business owners have found creative ways to obtain quality backlinks to their sites and get the highest return on investment without even using the Internet. A successful link building campaign can begin offline with minimum costs. Here are a few ways to use offline marketing for building relevant links:
Dropping your website address in conversation is the easiest way to make people visit your site and get relevant backlinks. Mention your website URL when you attend special events, take launch at a restaurant, or go out with your friends. Sometimes all it takes is requesting a link verbally.
Another way to get quality backlinks is sponsoring an event. Nearly every city has a few popular events that take place every year. What better opportunity to get your name in front of thousands of people? If you make a donation or sponsor an event, it is completely acceptable to ask the event operator for a link to your website. Ask him to include a banner along with your link on his site or blog.
Publish a press release in a local magazine or newspaper. Make sure you include your website address. This strategy is suitable for local business owners who want to increase brand awareness and get targeted backlinks.
If you have your own business, join industry trade organizations. This entitles you to a listing in the group's directory and boosts your perceived authority in your niche.
For many webmasters and online business owners, conference speaking is a great way to get high quality backlinks and share their expertise. This type of event usually features contests, live entertainment, and good food. Put together a small networking event and hold it at a local restaurant. You could plan to have a guest speaker, invite local artists to display their work, and offer prizes to your guests. Once you have planned the event, spread the word about it. Send out press releases, contact local journalists, and give away promotional products. Always include a link back to your website or blog.
Hand out business cards with your website address on them. If you are selling hard goods, ask your supplier to add you a local distribution centre on their site and include your URL. Using offline marketing to build links is not easy, but with a little creativity and hard work anything is possible.
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